EGON SUNG

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L9L

03 / 2022

side hustle

I have always wanted to fabricate an oversized coin. For no particular reason, really, I just wanted to make one. So, one day, I decided to start by tracing coins from Hong Kong that I grew up with. The ones that had Queen Elizabeth II on it. One day, while I was tracer her majesty, the news of her passing came on, and at that moment I felt a strange feeling. Hong Kongers have a nickname for Queen Elizabeth II, it was "事頭婆" (see tau por), which is a very local slang that translates to "Boss Woman". Like all British colonies, she's had her face on currencies and on the walls of government buildings. Subconsciously, her image has become almost god-like, as in Chinese religious households would often have god statues and imageries on display. Having lived more than 30 years, Boss Woman had always been on display since before I was born. So, the idea that she can also die had never came to my mind, she's always just been there.

The combination of my contemplation of her death with the fact that I was also literally drawing her face on Illustrator, I felt the need to do something. I looked for random manufacterers in Taiwan until I came across rubber coasters. Then I thought metal ones would be a lot cooler. Went through all the research on the price and processes.

I've made some samples from the manufacturer, and it was too thin. Initially, I wanted to make it with the exact ratio on the thickness, however it was too pricey to justify the cost. In the end, we found a perfect thickness that was thin enough for the cost to make sense but still easy to pick up with my fingernails, and also did not feel cheap on the hands.

L9L

L9L is a brand that represents my resistance to hesitation. I have had so many ideas in the past that I have done nothing about. Ideas without execution is meaningless. The Hong Kong Coin Coasters was a project that I was able to fund and execute at a smaller scale with a lower budget. There are a few more projects that I am looking forward to do. One of them is a full Cantonese and Hong Kong version of the Cards Against Humanity with original contents on the cards. But, damn printing playing cards aren't cheap.

More to come.

EGON